Every good thing has its cell
A trading place where every good thing has its place.
Cellwick Ltd is a British trading and brand company based in Manchester, with a European focus on the Rhine-Main area. We source everyday products from carefully vetted manufacturers in Asia and sell them under our own name – acting as the legally responsible manufacturer in both markets: UK responsible person and UKCA marking in the United Kingdom, and extended producer responsibility in the EU.
Where the name comes from
Cell is the single cell in the honeycomb. Every cell has the same shape, every cell has a purpose, and every cell is filled, checked and sealed by the colony before it is needed. The bee is our model: she goes out, collects only the good, brings it home and stores it in perfect order.
Wick comes from the Old English wīc, from the Latin vicus: a settlement, and in particular a trading place. The Anglo-Saxon market towns were named this way – Lundenwic, Hamwic, Eoforwic – and the syllable lives on in Ipswich, Norwich, Warwick and Gatwick. For more than a thousand years “-wick” has meant: the place to which goods are brought and traded.
Cellwick therefore means: an orderly trading place where every good thing has its place, brought from afar and vouched for by those who trade in it.
The way of the bee
- 1
Scouts
They search far and wide and report back only what is worth collecting. For us: every product starts from a real need, not from a supplier catalogue.
- 2
Foragers
They fly far and return with their load. For us: direct manufacturing agreements instead of middlemen.
- 3
Inspection at the cell
Every cell is checked before it is sealed. For us: a safety dossier for the EU and the UK, goods inspected to AQL 2.5 before every shipment.
- 4
Order in everything
Nothing is wasted, nothing is out of place. For us: our own warehouse, every product in its place, every movement logged.
Vision
To become Europe's leading supplier of good everyday products – products made for real needs, delivered with a promise, at prices that respect the customer.
Mission
To connect Europe's households and businesses with the best everyday products Asia's manufacturers can make – selected for real needs, checked to UK and EU standards under our own name.
Customer promise
Good things, done right – developed for you, checked by us, fairly priced.
Our product lines
All products carry the Cellwick name with a line suffix. Each line has its own colour and packaging, but shares logistics, compliance, customer service and the marketplace.
Cellwick Pet
Everything for day-to-day life with a dog or cat
Leads, harnesses, bowls and travel kit — put together as matched sets that cover one job properly.
13 products
Cellwick Active
Sport and fitness at home and on the move
Home gym, yoga and ball sports — kit meant for regular use, not for the display cabinet.
15 products
Cellwick Home
Kitchen and household, done properly
Kitchen tools, knives and storage — food-safe with the paperwork to prove it, and built for daily use.
15 products
Cellwick Outdoor
Camping, van life and living outdoors
Organisers, camp kitchen and comfort — worked out for small spaces and long trips.
11 products
Cellwick ProB2B only
Cleaning, hygiene and consumables for businesses
Carton and pallet quantities for facilities management, catering, workshops and clubs. Trade customers only.
0 products
Who's behind it
Three partners with leadership experience in transport, security and logistics, in sales and marketing strategy, and in the delivery business in Germany and the United Kingdom.
Farrukh Ahmed
Chief Executive Officer
Corporate leadership, finance and investor relations, UK market and legal base.
Nayar Ahmed Basharat
Managing Partner – Commercial
Sales, marketing, brand, and business and communications strategy.
Imran Ahmed
Managing Partner – Operations
Sourcing, import, warehousing and operations in the Rhine-Main area.
Order in everything. If you would like to trade with us – as a specialist retailer, facilities contractor or chain – get in touch.